My name is Tetiana, but many people know me as Lubi.
For more than 10 years, my family has been working with coffee in Ukraine.
During this time, we have learned that great coffee starts with respect — respect for the bean, the origin, and the people who drink it.
We have always selected only the best coffee beans, focusing on quality, flavour clarity, and consistency. Coffee has never been just a product for us — it is a craft and a responsibility.
Over time, I felt inspired to take this experience further and create something personal.
This is how Brew by Lubi was born — my own line of specialty coffee, created to offer Ukrainians access to truly exceptional coffee.
Brew by Lubi is based on carefully selected beans from some of the world’s finest coffee regions:
Kenya, Ethiopia, Costa Rica, and Vietnam, known for their rich profiles, balance, and character.
Our coffee is roasted and produced in Dnipro, Ukraine, where every batch is crafted with precision, care, and attention to detail.
From selection to roasting and packaging, we focus on delivering a clean, expressive, and high-quality cup.
Brew by Lubi is more than coffee.
It is a family tradition, refined into a modern specialty brand —
created with heart, experience, and a deep love for coffee.
🌿 My Values and Spirit
My values are freedom, love, creativity, sincerity, and care.
I find inspiration in books, sports, swimming, traveling, and most of all — in moments spent with my son and our dog.
My life has never been about giving up; it has always been about moving forward with faith and light. Because I truly believe — the best is yet to come.
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🚴♀️ The Journey Begins
Since the age of eight, my world has revolved around cycling. I am a Master of Sports of Ukraine in Mountain Biking and a Candidate for Master of Sports in Road Cycling, as well as a proud member of the Ukrainian National Team.
But sports were never my only passion. Alongside discipline and strength, I always carried a deep love for art, beauty, and the stage.
I modeled, participated in beauty contests, appeared in commercials, and learned one of life’s greatest lessons — how to be free in creativity.
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🎓 Education and Civic Life
I graduated from Donetsk National University with a degree in Political Science, and I also earned a diploma as a Pastry Chef.
In my youth, I was actively involved in civic activities: youth organizations, rallies, volunteer campaigns, environmental actions, forums, and social initiatives — especially those focused on supporting children and communities in need.
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💼 New Challenges and Achievements
I worked in major Ukrainian companies such as Metinvest and the NIKO automobile holding (Mitsubishi, Porsche, Infiniti).
Later, I moved to Dnipro, and in 2016 my son was born — the brightest chapter of my life.
Soon after, I opened my own clothing repair and tailoring studio, purchasing high-quality Italian fabrics and building the business entirely from scratch.
My family also founded a private coffee roasting factory — Coffee Mall UA.
Since 2015, we have been carefully selecting beans from different continents to preserve the unique taste and character of each region.
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✨ Creativity and TikTok Success
After maternity leave, I began teaching at a modeling school, then opened my own in Kyiv.
Later, I discovered a new platform for self-expression — TikTok.
Through my live streams, I found strength, authenticity, and a deep connection with thousands of people.
One of my streams reached over a million views, and soon I became #1 in Ukraine, entered the top in Poland, Brazil, and the UK, and was recognized among the best streamers in the world at the TikTok Global Live Festival.
TikTok became a place where I could share energy, honesty, and hope — and receive incredible support in return.
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🇬🇧 A New Chapter
In 2022, I moved with my son and our dog abroad, starting once again from the beginning.
Here, I study in college, learn English and mathematics, and work as a teacher’s assistant.
But most importantly — I continue to dream, create, inspire, and build my future.
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☕️ The Birth of “Brew by Lubi”
Today, I am building my own coffee brand — “Brew by Lubi”, named after my online nickname known by thousands across the world.
My coffee is 100% Arabica, crafted from carefully selected beans and roasted with love at our family roasting facility in Dnipro.
We proudly ship across Ukraine, bringing people a drink filled with energy, warmth, and character.
